The BCCI is tightening the leash on the IPL. They are targeting reel culture. They claim it is to prevent corruption. It is actually about managing the brand.

Players are being told to stay off social media. They are being told to keep their lives private. Even their families are not safe from the scrutiny. The institution sees any unscripted moment as a liability.

The features of this decay are simple.

• The death of individual autonomy.
• The expansion of surveillance into the domestic sphere.
• The use of corruption as a pretext for censorship.
• The transformation of players into sanitized corporate assets.