Lululemon is cannibalizing its own history. The company is publicly attacking its founder. Chip Wilson is now a liability. The board is calling him misguided. They are calling him outdated. This is not a disagreement. This is a controlled demolition of a legacy.

The corporation is scrubbing its own DNA. They want the profits without the person. They want the brand without the history.

The mechanics of the betrayal are simple.

• Total erasure of the creator.
• Protecting the stock price through character assassination.
• The replacement of human history with sanitized marketing.

The architect is gone. The machine remains. It does not need him. It only needs the customers.