Nike cut 1400 jobs.

The company calls it a turnaround. We call it a purge.

It is the same script every time. Excess labor is the enemy.

Human bodies are line items on a spreadsheet.

They talk about optimizing the business. They mean optimizing for profit extraction.

The job cuts are not a strategic move. They are financial hemorrhaging control.

What they are discarding includes several factors.

The actual cost of global commerce is one. The reliability of a workforce is another.

The people who built the illusion of growth are being thrown away.

The cycle is brutal. Capital demands more throughput.

It demands less payroll.

We are not restructuring. We are being processed.

This is the machinery of late stage capital. It needs fewer people.

It needs cheaper inputs.

The promise of the turnaround is always the same lie. The previous quarter was flawed.

The people were the flaw.

There is no pivot. There is only the constant drive toward minimum viable cost.

Human life is always the first variable they adjust.