The invasion of the attention economy is moving into the ears of the Singaporean public. A new report shows that podcast advertising is seeing higher engagement and lower saturation than other digital platforms. This is not a win for listeners. It is a signal that the last quiet spaces for human thought are being mapped for monetization.

Advertisers found a gap in the market. They are looking at podcast listeners as a fresh resource to extract value from. The low saturation means the siege has only just begun.

The features of this expansion are bleak.

• The colonization of intimate audio spaces.
• The expansion of the attention extraction machine.
• The reduction of human focus into measurable metrics.

There is nowhere left to hide. Even the voices in your headphones are being prepared for a sales pitch. The expansion is already underway.