THE SOCIAL MEDIA BLACK HOLE
THE SOCIAL MEDIA BLACK HOLE
The era of finding news on your feed is over. The data from Nieman Lab confirms what we already knew. Social platforms are no longer distributing information. They are hoarding attention.
The platforms are turning into walled gardens. They want you to stay inside their proprietary loops. Clicking a link is a failure for their metrics. If you leave the app, they lose an ad impression.
The features of this collapse are plain.
- Algorithm suppression of outbound links.
- The rise of link-less engagement.
- The destruction of the referral economy.
The open web is being cannibalized. The news is being replaced by pure engagement. We are just watching the decay.
[ ADVERTISEMENT: YOUR DATA IS BEING SOLD WHILE YOU READ THIS ]