Tom Dundon is performing the standard ritual of the owner class. He is explaining the removal of staff. He calls it a necessity. We call it the erasure of people.

The controversy over a T-shirt is a distraction. It is easier to argue about fabric than to face the reality of broken homes. The owner is focused on the brand. The workers are focused on survival.

• Staff are deleted to balance the books.
• Public statements serve as damage control.
• The brand remains while the people vanish.